Step 1: Keyword Research:
The first step of getting your website to show up in the searches, is to first figure out what terms people are searching for. If your website is aimed at selling “metal gadgets” but people more commonly search for the words “gadgets made of metal” you’ll probably be better off using “gadgets made of metal” at least a few times on your website.
To find out what search terms are popular we use Google’s Keyword Tool. We enter a keyword or phrase and the Keyword Tool tells us how many people are searching for that keyword/phrase per month and how many other sites are already trying to be found for this phrase. Google’s Keyword Tool also generates related search terms to help us expand our keyword options.

Step 2: Keyword Analysis:
Based on what we find from our Keyword Research we decided which terms will be best to optimize for.  If there are millions of people searching for the word “gadget” then it may be a good term to optimize for.  However, if millions of other sites are already optimized for the word “gadget” you may find that the competition for that term is too high. The ideal scenario is to discover a very popular search term that has a low level of competition from existing sites.
In this step of SEO we assess the popularity of a search term compared to it’s level of competition, and combine that with an understanding of your companies priorities to help determine which keywords will be most beneficial for your purposes.

Step 3: Keyword Optimization: The actual optimization process involves placing the keywords and phrases that we think will be favorable onto your website in the following key places.

• Title Tag: Each one of the pages on your website should have a title tag. A title tag is a very brief snippet that announces the content of a given page. Title tags show up in the search results of Google and other search engines. As show here: This is the line that people click on to get to your site. Title tags are important because they are the first thing people see when they search for your site. So, in addition to being a good place for keywords, your title tag should accurately represent the content of your page, be easily understood, and ideally compel potential visitors to explore your site. In addition to showing up in search results, title tags also display discretely at the very top of each of your pages when your site is opened. As shown here:
• Description Tag: This information is only visible on the search results pages of Google and other search engines, and will not display directly on your website. Description tags display in the search results directly below the “Title tag”. As the name would suggest “Description Tags” should further explain the content of your page. Again, you want to include relevant search terms and make sure that the text is informative.
• Image Alt Text: This is invisible text that can be applied to each image on your website.  Alt tags can include keywords, but should always contain a description of the image that they are attached to.
• H1 Tag: The H1 tag serves as the heading for your page, much as you would title a essay, you would also assign a H1 tag to each of your pages. Unlike “Title Tags”, H1 tags are displayed prominently on your page. Search engines see H1 tags as particularly valuable in determining what your page is really about.  Therefore it’s a good idea to consider keywords when constructing your H1 tags. However, readability is key. Make sure that your H1 tags represent your content accurately and are helpful to visitors on your site.
• Page content: The text on your page is also important for SEO because the text on your page is also scanned by the search engines. The number of times that a keyword shows up on your page influences how your page is ranked in the search. So, if you’re trying to be found for “gadgets made of metal” you’ll want to have that phrase in the text of your page, beyond just the title tag.  However, this needs to be done with care. Always prioritize the experience of the people visiting your site, over the search engines scanning your site. Consider picking 1 or 2 keywords/phrases per page, and include them sparingly only when/if it makes sense to. You may find that not all of your pages provide you an opportunity to optimize. In this case don’t force it. Let your content speak for its self.

Step 4: Refresh your sitemap and submit it to Google: Each time you make significant changes on the site you want to make sure your sitemap has been updated and submitted to Google for faster indexing. Your sitemap is essentially a table of contents that includes all of the pages on your site, when you update your sitemap and submit it to Google, you’re insuring that Google has the most up to date information for your website.

Pages:
Pages are static locations for information to reside in.
Pages:
- Not part of the date driven post stream
- Have no categories or tags
- Hierarchical may have child/parent pages
- Hidden from the RSS feed

Posts:
Posts are individual entries of information that can be sorted by Date, Categories, and Tags.
Posts:
- bits of information that appear on one or multiple pages
- automatically sort them self by date
- can be further sorted by Date, Categories, and Tags
- Available in the RSS feed

When do I use a Post vs a Page?

When to use a Post:

• News & Updates
• Information that you’d like organized in a database

You can think of a Page as a piece of paper, and a Post as a journal entry with special powers.
Unlike regular journal entry’s that just sit in one place on the page and never move, Posts can actually be shuffled around on the page and be sorted differently depending on what your site visitors are looking for.
For example:
If you create lots of posts, and several of them have to do with Bass Fishing you’ll want to create a category for Bass Fishing and make sure that all of your posts about that subject are assigned to the Category of Bass Fishing.  This way when someone visits your site they can pull up all of the posts related to that subject without having to hunt through the rest of your non-Bass-Fishing-related posts.

When to use a Page:

• Pages are great places to keep static information about your website/company/organization.

For Example:
Pages contain essential information about what your website/company/organization offers.
Your Home Page, About Page, and Contact Page will likely contain information that isn’t updated every single day or every hour. Because the information is static, it would be better stored on a page rather than a post so that the information is consistently easy for your visitors to find.

• Save Draft: this option allows you to save your work as you go, without making your work available for public view.
• Publish: this options saves your work and makes it available for public view.
• Update: this option will only appear if you’ve already clicked “Publish” once before. If you’ve already clicked “Publish”
  your work is already public, and clicking update will save any new changes you’ve made.

Congrats! You now have a new page on your website!

What’s the difference between a Page and a Post on WordPress?

1. Login to your WordPress site
2. Click on “Posts”
3. Now click on the post you’d like to categorize.
   NOTE: If you haven’t created any posts yet you’ll want to click “Add New”
4. Now that you have your post open look to the bottom right corner of your screen for the word “Categories”
5. Click on the box next to the Category you’d like to assign to your Post
6. Now you just need to save your work. You can do any of the following:
   • Save Draft: so that you can continue working on your post without anyone seeing it in progress
   • Publish: this makes your post available for public view
   • Update: this option will only appear if you’ve already hit “Publish” once before.

Note: You can assign a post to multiple categories. Just make sure you check all the Categories that apply to that post, and then save your changes.

Congrats! You’ve got categorized posts!

Congrats! You’ve created a new category.
Now you can see How to assign a Post to your Category in WordPress.
Note: Once you’ve created a category you can create sub-categories!

To Create a Sub-category follow these steps:

1. Login to your WordPress site
2. Click on the button that reads “Posts”
   This will cause a drop down list of links to appear under the “Posts” button
3. Click on “Categories”
   This will open the Categories page
4. Locate the box that reads “Name” and enter a name for your new category
5. Click the arrow under the box that reads “Parent”
   This will show a list of categories you’ve already made.
6. Select the Category that you’d like to make a sub-category for
7. Click “Add New Category”

Congrats! Now you have Categories and Sub-categories!

Now you’ll want to save your changes. Your options for saving your work will depend on whether you’ve already hit “Publish”.

• If you’ve already hit “Publish”  you’ll want to click the button that reads “Update”
• If you have not yet hit “Publish” you can either “Save Draft” or “Publish”

Hitting “Save Draft” will save your changes, but not make them public.
Hitting “Publish” will save your changes, and make your post public.

Congrats! You’ve now removed an image from you post.

Note:
The steps above will remove the image from your post, but the image will still be available in your Media Library.
If you know that you’d like to completely remove the image from your website see our tutorial on How to delete an image from your Media Library.

1. Login to your website
2. Click “Media”
3. Hover your cursor over the image you’d like to delete
4. Click “Delete Permanently”

If you would like to delete multiple images from your Media Library at the same time:

1. Login to your website
2. Click “Media”
3. Click on the small check box to the left of each image you’d like to delete
4. Find the box that reads “Bulk Actions” and click the small arrow to see a drop down menu of options
5. Click “Delete Permanently”
6. Click “Apply”

To delete all the images in your Media Library:

1. Login to your website
2. Click “Media”
3. Locate the small check box directly bellow the box that reads “Bulk Actions” and click this box to check it
4. Find the box that reads “Bulk Actions” and click the small arrow to see a drop down menu of options
5. Click “Delete Permanently”
6. Click “Apply

This will open a small box called a dialogue box. Use this box to locate the files/images that you wish to upload. For example if you know that your image is currently located on your Desktop you’ll want to:

• Click “Desktop” on the left-hand side of the dialogue box
  This will display the contents of your Desktop in the right-hand side of the dialogue box
• Click on the image that you wish to upload

Once you’ve located and clicked on the image of your choice you’ll do the following:

1. Click “Open”
2. Click “Save all changes”

Related Posts:

- How to upload an image to your post in WordPress
- How to move and format an image in your WordPress Post
- How to remove an image from your WordPress Post
- How to remove an image from your Media Library in WordPress
- Is it better to upload images to your Media Center or directly into your WordPress Post?

• Log-in to your admin
• Click “Post”
• Select the post you wish to add an image to
• Click on the “Add Image” icon above the text box where you usually type your post

A box should appear on your screen. In the upper left corner of the box you’ll see the following tabs: “From Computer”, “From URL”, “Gallery”, and “Media Library”

If you want to upload an image that’s located on your computer:

•  Select “From Computer”
• Click “Select Files”
• Type the name of the image in the box that reads “File name”
• Click “Open”

If you’ve already uploaded an image to your Media Library

• Click on the tab for “Media Libary”
• Locate the image you’d like to insert into your post
• Click the word “Show” that appears to the right of your image

Now your image is uploaded to your site, and all you have to do is decide where it will appear on your site. There are a number of ways to determine where and how your image appears on your website. For now we’ll use the following steps.

• Select which type of alignment you’d like for your image
• Select the size for your image
• Click “Insert into Post”
• Click “Update”

Congrats! Now your image should display in your post.  To see how your post appears click “Preview Changes”.

• Save Draft:
  This feature will allow you to save a draft of your post so that you can continuously work on it before you make your post visible to others.
• Preview:
  This feature allows you to see what you post will look like to visitors before you actually make your post visible to others. 
• Publish:
  Clicking “Publish” makes your post visible to others on the internet.